KubeCon Recap: Can U Fit in the Kube?


Published on: Nov. 24, 2025 @ 11:00
Written with ❤️ by drmorr

KubeCon was last week! In past years, I’ve tried to do a big “recap” series, but that ends up being hard because it always runs into the holidays and the series tends to peter out, so this year I’m going to try to stuff everything into one post. Let’s see how it goes! Before we get started though, you should all go watch the video I posted at the top: I’ll talk more about it in a minute, but it genuinely was one of the highlights of the conference for me.

The vibes

It’s unfortunate that KubeCon was in Atlanta the same weekend that the US government announced disruptions to flights at major airports around the country. I was lucky in that my flight was “only” delayed 2 hours1, but my HMC clinic students this year had their flight canceled, which was a major bummer. A few of them were able to make it out anyways, but it was definitely disappointing. I was having trouble telling how much the FAA disruptions impacted the conference as a whole, though—it still seemed like the event was well-attended, so aside from a lot of worrying on social media, it was still a big, loud, chaotic event just like normal.

While we’re talking about vibes, of course AI was everywhere. All the vendors were advertising their agentic thingmajiggywhatsit, and (at least based on the abstracts) more than half the talks were about AI. I also heard from a bunch of people that the conference felt way more “vendor-focused” than in the past. I’m not sure if I agree with this or not—KubeCon has always as far as I can remember had a veneer of vendors pretending to be open-source so they can sell you something2—but I did see more people complaining about it. The interesting technical content and hallway track conversations are still present, but I think folks are realizing that you have to work a lot harder to find it. And to be clear, I’m not complaining about this3, I think this is just the natural progression for events that are as large as KubeCon and have as much money swirling around.

In terms of my personal experience, just like last year I went to very few talks, so I have a big backlog of things that I want to catch up on when the videos are posted to YouTube. Unlike last year, where I spent a lot of time on the vendor floor, this year I did the pre-game thing where I set up a ton of meetings ahead of time with folks that I wanted to talk to. I think this was a much more effective strategy, and I had a lot of really energizing and productive conversations with folks. It was also really fun to attend with my new coworker, we had a really good time.

The talks

But let’s go over the talks I did manage to attend: I only went to five, I think, but they were all 🔥. I’ll give a quick overview here, in order of appearance:

The vendor floor

So that was it for the talks I attended! I also promised to discuss the video that I included at the beginning of this post. As you may have noticed, if you’ve been following along, I did a huge8 video marketing campaign leading up to KubeCon this year, and the second-to-last video was of my good friend and colleague Liz trying to climb into a tiny cardboard box to see if she could “fit in the kube”. This was, objectively, hilarious, and I had the objectively genius idea to see how many other people at KubeCon could “fit in the kube”.

So $20 and one extremely tiny FedEx box later, we launched the first-ever “ACRL Can U Fit In The Kube” challenge. I paid five people $50 each if they could “fit in the kube”, defined somewhat subjectively as “being able to more-or-less close the lid of the cardboard box without it ripping”. We had a lot of people stop by our guerilla marketing “booth”, and I handed up a bunch of SimKube business cards, and got to meet and laugh with a bunch of really cool people. This was probably the highlight of the conference for me: it was so fun to see peoples’ reactions and double-takes when they walked by our “booth”, and I think maybe brightened some people’s days as well in what can be an long, gruelling, exhausting week. So that’s the story of our first-ever KubeCon promotional challenge, and it will absolutely be back next year with “Can U Fit In The Kube 2”9!!!

Aside: ACRL video campaigns

Also speaking of videos, I thought it would be interesting to briefly cover some stats about the marketing videos that I posted in the lead-up to KubeCon. It was definitely eye-opening for me, and a window into a whole world of advertising that I’ve heretofore never experienced. For a quick summary, we posted five videos, one per week, starting at the beginning of October. Each video I posted here, on LinkedIn, on YouTube, and on my social media sites (Hachyderm and Bluesky)10. I spent $100 on LinkedIn to “boost” them for a week, and I also spent $100 on YouTube for the first one, just to compare what sort of reach and viewership we got on the two platforms. The results were somewhat surprising! Here’s a few stats:

So anyways, that’s the summary of my KubeCon experience! It was a good conference, despite a few rough patches here and there, and I’m definitely looking forward to returning to Salt Lake next year!

As always, thanks for reading. We’ve got some banger content coming up in the next few weeks to close out the year, so follow along if you want!

~drmorr


  1. Humorously (???), it had nothing to do with the ATC shortages, but instead was a “genuinely minor fuel leak” that they resolved by “turning the plane on and off again”. You cannot make this stuff up. 

  2. Present company—of course, of course—excluded. 

  3. I know, shocking, right? I complain about everything

  4. I have detected some bitterness in the Slurm community that Kubernetes is so popular, and that so many people are trying to stuff HPC/ML workloads onto it, despite it being nowhere near as suitable for ML/HPC workloads as Slurm is. 

  5. Pronounced like “camera” but with a ‘K’ for obvious reasons. 

  6. Ahmet, by the way, is the writer and maintainer of the kubectx/kubens tools, which, if you’re not using them already, you absolutely should. They will save you at least as much time and frustration as whatever agentic thingamajiggywhatsit you’re using today. 

  7. I feel like I’m beating a dead horse at this point, but did you know that the core Kubernetes controllers—e.g., the Deployment controller—do not even know that PDBs exist, much less how to query or interact with them??? I understand how we got into this situation, but I also find it completely appalling that this is the situation we’re in. UGH. 

  8. Well, huge for me, not huge in the grand scheme of things. 

  9. I wasn’t initially planning to go to KubeCon Amsterdam, but I kindof want to go just so we can repeat the challenge there! We’ll see if that happens or not… 

  10. I also posted the first few videos on TikTok, partly because I was curious to see if I got any engagement there, and also because I thought it would be funny to say that ACRL has a TikTok. But after each of the first three videos got a grand total of zero (0) views, I gave up on the TikTok thing. Clearly the TikTok algorithm can detect elder millenials trying to pose as the cool kids. 

  11. Whoops.